This is the second in the three part series that introduced our brand to all of those who have influenced us, mentored us and shared their valuable time with us, helping shape who we are today (yes, it's you're fault people).  It also started to sell our philosophy of cutting through the clutter with creative that makes you really stop and think what the sender is trying to say.  Did everyone get it, probably not, but that's okay because if one person took it with them on their day and actually did the exercise, we accomplished our mission.