We're in advertising, so why shouldn't we advertise, right?  This is a perfect example of a no so pretty piece that gets results.  We really wanted to put up that our website was under construction, but with a little spice to that made our brand get in their head.

This is the second in the three part series that introduced our brand to all of those who have influenced us, mentored us and shared their valuable time with us, helping shape who we are today (yes, it's you're fault people).  It also started to sell our philosophy of cutting through the clutter with creative that makes you really stop and think what the sender is trying to say.  Did everyone get it, probably not, but that's okay because if one person took it with them on their day and actually did the exercise, we accomplished our mission.

Ever looked at a trade magazine for the lift industry?  Well, we hadn't either, but when we did we noticed that every ad looked the same.  The creative team approached these ads with a Blue Oceans Strategies mindset of letting everyone pack their ads full of stats, while we focused on how really different these pieces of equipment are compared to your normal run of the mill lift.

When the regional Ford representatives send out word that they wanted to have a contest for who could make the best introduction ad for the Ford 500, our super-competitive client said they wanted to win.  Who are we to deny our client's wishes, so we set a goal of listing 500 reasons why the new Ford 500 should be in your garage.

Oh yeah, we won and so did the dealer, Ford paid for their print ads that month.