Wanting to continue the update of their brand, the Overdrive Media owners wanted a clean and easy to navigate site to share with their customers.  This website also included a content management system to allow them to upload and showcase their latest projects.

Tough economies bring out a multitude of solutions to solve problems that grow organically from economically challenging times like these.  The problem with some of the solutions that do sprout up is that they are sometimes viewed as ones where someone is trying to make a fast buck.  Our challenge was combat that "fast buck" image and build trust through the content of this website and brand.

In the sometimes grimy world of equipment rental brands are one of the things that are left behind in the marketing plan.  We wanted to make the Easy Reach Lifts brand stand out above the crowd in a sea of mediocre at best creative by showing it's easy to do business with them in all phases of their business.

What do motor head enthusiasts crave more than anything, a way to connect with other motor head enthusiasts in their area.  Ridevite wanted to build a community for riders that is monitored by riders, not just a place where a bike shop could buy it's way to a great rating.  The site allows the user to read reviews of shops, find a ride on a Sunday afternoon or browse the classifieds for their next project purchase.