Rather than redo the same old pre-owned ad that had been repeated time and time again, our staff devised a regional theme for this campaign that compared the unpredictable nature of buying a pre-owned vehicle to riding a bull.

The Ride the Bull campaign gave the dealership that top of mind awareness that all businesses strive to create through the theater of the mind medium, radio.  The theme and continuing stories gave comical relief to the potential customers, as well as reducing the initial tension for customers walking through the door, when shopping for a great pre-owned deal at our client's dealership.