Rather than redo the same old pre-owned ad that had been repeated time and time again, our staff devised a regional theme for this campaign that compared the unpredictable nature of buying a pre-owned vehicle to riding a bull.

The Ride the Bull campaign gave the dealership that top of mind awareness that all businesses strive to create through the theater of the mind medium, radio.  The theme and continuing stories gave comical relief to the potential customers, as well as reducing the initial tension for customers walking through the door, when shopping for a great pre-owned deal at our client's dealership.

What's exciting about a garage door, you're right...NOTHING!  How boring would it have been to just list the features of the door opener by itself?  Well the creative department found a way to take the edge off when describing the door features and at the same time, associate it with a situation from everyday life.

Who would have an auto accident in a closet, probably someone that needs some extra storage space, that's who.  The first of a three part ad series, these spots also emphasized the multiple location capabilities of the client and used sounds familiar to all in a very short ten second timeframe.

Nostalgia is something that most people make room for in their heads, why not put that in a kitchen remodel spot said the creative team?  From the precise placement of the needle hitting the record to the different 70's show references, the listener couldn't help but think if they needed a remodel before their next dinner party.

How do you fit over 40 locations into a ten second spot...you don't.

Enough said.

You have to be a little unique while talking about safety when marketing a vehicle brand that isn't named Toyota, Honda or Nissan.  The player's spotty name recognition and frequent outbursts from the hits he has taken demonstrates what happens when you let safety issues fall to the wayside.