Based in western Colorado, this dealership's stunning facility rivals those in large metropolitan areas in service and selection, they wanted us to upgrade their brand identity.  The team wanted the customer to feel that in the brand identity.

More of an update to their current brand identity, this project was about putting a different set of eyes on what they had been staring at for over 10 years.  Our team suggested adding some depth, along with their brand promise, to give it that extra pop.

The stakeholders at this organization are competing with large corporations in the HR outsourcing market sector.  They wanted the On the Brain Creative team to generate a brand that showed professionalism, yet projected a warmer feel in comparison to the competition.

A concept based on helping sales teams minimize their time spent prospecting for more clients, our creative team decided that Passive Funnel needed a concise look and statement for their brand identity and brand promise.