As one of our old mentors said (we heard through the grapevine he stole this from his mentor too...no idea if his mentor originated the phrase or stole it from his mentor), “It depends." It really does.
It depends on...
- What you have defined as important when getting your product into their head
- On how you want your image to be
- How much of your revenue do you want going towards your marketing efforts
- How much time you have to grow your business
- How established your business is already
- How your business is viewed by former customers
- How your industry is viewed
- What the economy's current condition is doing to your business
Our team cut their teeth in all areas of the branding and marketing process. Some in electronic media sales, some in graphic design, corporate recruiting, independent contracting and some even rode the wave of the dot.com bubble that changed the way business was done globally. We could tell you all kinds of great stories...nah (well maybe if you take us to a game...right brain again , sorry)...through all of that we got a good taste for what works, what doesn’t work and how to work with customers to create the best solutions to generate revenue.
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